Catherine Giese

Catherine Giese

Catherine Giese

Hey there! I'm a brand leader that bridges between growth strategy and creative execution, with a focus on content and copywriting. I have a soft spot for startups and small businesses.

Nav Technologies

Head of Brand and Content

Nav is a credit platform for small businesses.

In my current position, I lead brand strategy, editorial, and in-product content.

Nav.com | Instagram

The Water That Flows Uphill

Capstone film project

The Water That Flows Uphill

Capstone film project

The Water That Flows Uphill

Capstone film project

Tillful brand strategy

Key results and positioning

Tillful social media

Profile and posts

Tillful is now Nav

Acquisition campaign

Post-acquisition campaign

Tillful Card landing page

Conversion copywriting

Mizuho Pride

Interview-style video for Pride month

Mizuho insights videos

Bite-sized insights for social media

Etc.

Human interests

In my free time, I enjoy taking long walks with my dog, reading Jane Austen and historical fiction, and taking random little side hobbies way too seriously. Right now, I am finishing some old sewing and knitting projects.

I also like to dabble in photography. All photos on this site are mine.

Catherine Giese, 2025